Case Study : "A Night at Uncle Boons" brand promo short film
+ creative direction + styling + casting + production
Uncle Boons, a modern Thai restaurant in NYC commissioned a short film to capture the spirit of their brand. Inspired by kitschy kung fu films and 70's camera effects, the film tells the story of traditional Thai parents meeting their son's girlfriend for the first time. Set to a 1960's Thai pop soundtrack, the video showcases the restaurant's energy in this playful narrative.
Attaboy Cocktail Bar wanted a creative visual campaign to launch their Instagram feed. The campaign involves Attaboy's owners in a series of hijinks at their holiday party. The images were shot on location in Cinemagraph format.
